
Himmatlal Andhariya has a flourishing marriage bureau that has helped over a thousand couples tie the knot, but he has been unsuccessful in finding a suitable match for his son, Yug.

The story follows Shivani Dave, an independent private bank employee from a middle-class family in Vadodara. As she navigates the chaotic arranged marriage market, she meets seven prospective grooms (mirroring the seven steps of the Saptapadi), while her family deals with her father Vasantlal's secret struggle to save their ancestral home from a builder.

Iti, an aspiring actress, Raaghav, a matrimony agency owner, and Ved, a UK banker, navigate love, cultural clashes, and self-discovery, exploring the complexities of relationships and personal growth through their intertwined lives. The Great Gujarati Matrimony is a romantic drama that follows the intertwined lives of Iti, an aspiring actress, Raaghav, a lively matrimony agency owner, and Ved, an investment banker from UK. As they navigate love, cultural clashes, and self-discovery, their journey explores the complexities of relationships and personal growth.

A family finds itself caught in a series of household mishaps, misunderstandings, and escalating chaos as problems spiral out of control. Even as situations worsen, the family continues trying to convince themselves that everything is somehow under control ("Badhu Alright Che").